Contacts

ADVERTISING SALES—NON-PHARMACEUTICAL PRODUCTS AND SERVICES
Advertising Sales and Marketing Manager
Brian Skepton
Phone: 703-907-7332
Fax: 703-907-1093
E-mail: bskepton@psych.org

CONTRACTS AND INSERTION ORDERS
Advertising Information Specialist
Oxana Myachina
Phone: 703-907-8553
Fax: 703-907-1093
E-mail: ads@psych.org

ADVERTISING PRODUCTION
Advertising Production Manager
Alison Jones
Phone: 703-907-8542
Fax: 703-907-1093
E-mail: adprod@psych.org

About Us

Psychiatric Services (PS), reaching every member of the psychiatric team, publishes peer-reviewed articles that focus on improving services and programs in organized settings. It includes research reports, reviews, and commentaries by leading researchers on critical issues in the care of people with severe and persistent mental illness. Topics include medication treatment and adherence, evidence-based practices and diversion from the criminal justice system. PS is mailed in plastic wrap via periodicals class on the first of the month. PS is 88% editorial and 12% advertising. All new advertisements are subject to editoral review and approval. Consult Advertising Policy.

Special Issues

• Institute on Psychiatric Services Preliminary Program (June)
• Bonus Distribution
  • APA Annual Meeting (May)
  • Institute on Psychiatric Services (October)
  • U.S. Psychiatric Congress (October)
  • American Academy of Child & Adolescent Psychiatry (October)
• Annual Index (December)

Circulation

PS reaches psychiatrists, administrative medical and nursing staff, and other mental health professionals who work in community mental health centers, rehabilitation programs, state, veterans and private hospitals, correctional facilities, and other agencies.

TERRITORIAL DISTRIBUTION
August 2009

2010 Rates

INSERT RATES
Inserts are billed page for page at earned black and white frequency rate.

EARNED RATES
Rates are based on the number of ad units placed within one calendar year, regardless of size. Space purchased by a parent company and subsidiaries is combined for the earned rate. Advertisers will be billed at the rate that appears on the original insertion order. Adjustments will be made at the end of the year. Any production errors must be reconciled 3 months from the date the ad ran. Credits not used within one year of issue date will expire and be forfeited. New advertisers may be required to prepay.

COVER AND PREFERRED POSITION RATES

• Cover 2: add 25% of earned b/w rate
• Cover 3: add 25% of earned b/w rate
• Cover 4: add 50% of earned b/w rate
• Preferred position: add 15% of earned b/w rate

The publisher may discontinue or relocate preferred positions at any time, in which case no premium will be charged. Aside from paid positions, ad placement is subject to publisher’s discretion.

COLOR RATES

• 4-color $1,460 plus earned b/w rate
• Matched color $795, plus earned b/w rate
• Metallic color $1,080 plus earned b/w rate
  

A digital SWOP-certified proof must accompany all color material (see Color Proofs).

AGENCY COMMISSION
Agencies receive a 15% commision. Color rates are commisionable. Production charges are non-commissionable. Billing directed to the advertising agency at the net rate is approved on condition that the advertiser will accept dual responsibility for payment if the agency does not remit within 90 days.

NONPROFIT MEMBERSHIP ORGANIZATION DISCOUNT
Nonprofit medical, psychiatric, or behavioral science membership organizations placing ads for meetings and symposia are eligible for a 25% discount on the black and white rate if order is placed directly with PS. Nonprofit ads are non-commissionable.

2010 Deadlines

Material

AD SIZES

1/4 page	3 3/8"w × 4 7/8"h
1/3 page H	4 1/2"w × 4 7/8"h
1/3 page V	2 1/4"w × 10"h
1/2 page H	7"w × 4 7/8"h
1/2 page V	3 3/8"w × 10"h
2/3 page	4 1/2"w × 10"h
Full page	7"w × 10"h
Bleed page	8 3/8"w × 11 1/8"h
Bleed page spread	16 1/2"w × 11 1/8"h
Trim size	8 1/8"w × 10 7/8"h

Keep essential elements 1/2" from trim edge.

PRINT REQUIREMENTS
PS is produced 100% computer-to-plate according to SWOP standards. All ads must be submitted in a PDF format using the Adobe Acrobat Distiller job options settings required for proper output. Download the appropriate version below and install according to instructions. 4-color ads must be CMYK only. Black-and-white ads must be CMYK black or grayscale only. Files containing ICC, RGB, LAB or Spot-based colors will be returned for correction. For optimal resolution, please ensure that embedded 4-color graphics are at least 600 dpi. Ads submitted for the print edition will also be included in a digital archive of the issue that will be made available on our website.

MAC Users:

• For 7.0, save the RRD-PMT7_Xopi_M.zip file to your desktop, then launch Distiller and drag and drop the file into the Distiller window.



• For 8.0, save the RRD-PMT8_Xopi_M.zip file to your desktop, then launch Distiller and drag and drop the file into the Distiller window.

PC Users:

• For 7.0, save the RRD-PMT7_Xopi.zip file to your desktop, then launch Distiller and drag and drop the file into the Distiller window.



• For 8.0, save the RRD-PMT8_Xopi.zip file to your desktop, then launch Distiller and drag and drop the file into the Distiller window.

Color Proofs
We require that each 4-color ad be accompanied by a digital SWOP-certified proof, calibrated to SWOP standards with CATF/SWOP-approved scales, targets, and control patches to accurately reflect how your ad will print on a 4-color press. We cannot accept your ad without one. Visit www.swop.org for a list of certified proofs.

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